IT Staff Augmentation for Feedvisor

In 2018, Feedvisor was expanding rapidly and needed senior data engineers skilled in Scala, a rare and highly specialized language in the global talent market. To scale efficiently while maintaining quality, Feedvisor turned to Newxel to identify the right experts and build a long-term engineering team.

Recruitment was launched simultaneously across multiple countries to secure top talent with advanced data engineering skills, experience with AI/ML-driven systems, a strong analytical and strategic mindset, and alignment with Feedvisor’s innovation-focused culture. The first hires, a Data Engineer, Java Developer, and QA Automation Engineer, laid the foundation for a powerful, well-balanced R&D unit.

The primary hiring challenge was clear: finding senior data engineers with Scala expertise who also possessed the right mentality and cultural fit.

This role required professionals capable of critical thinking, analyzing complex datasets, and contributing to cutting-edge AI/ML solutions, making the candidate pool extremely limited.

In addition, the team needed to scale steadily while keeping turnover near zero, engineers had to integrate seamlessly into Feedvisor’s global workflows, and trust-based teamwork with strong communication was essential.

The stakes were high, as the wrong hires could slow product innovation and delay delivery.

Before implementing the team lead first strategy, Newxel and Feedvisor began by conducting a comprehensive analysis of the project requirements, technical skill gaps, and cultural expectations.

They mapped out the ideal candidate profiles, prioritized critical roles, and identified target talent markets globally, focusing on regions with strong Scala and data engineering expertise.

A structured recruitment roadmap was developed, balancing speed with quality, to ensure each hire would contribute effectively to Feedvisor’s long-term growth. Detailed onboarding and integration plans were also prepared, emphasizing alignment with Feedvisor’s workflows, values, and collaborative culture.

Step 1. Hire the team lead
A trusted leader was selected to drive technical excellence and act as Feedvisor’s direct representative in the team formation process.

Step 2. Joint hiring decisions
The Team Lead actively participated in every interview, prioritizing both technical quality and shared values.

Step 3. Team scaling
Over six years, the team grew to 10 specialists at its peak – always ensuring the right match.

Step 4. Continuous engagement & retention
Twice-yearly feedback rituals (360° assessments) helped strengthen collaboration, performance, and team trust.

After more than six years of collaboration, Feedvisor has built a mature and highly trusted engineering team, with long-term specialists who have remained engaged since day one. The partnership has created a rare Scala-focused talent pipeline, providing the company with ongoing flexibility to expand without adding operational burden.

Throughout this journey, Newxel’s involvement ensured stability while empowering Feedvisor to drive continuous product innovation and deliver at scale, solidifying a high-performing, resilient R&D unit.

This strong foundation has allowed Feedvisor to tackle increasingly complex AI/ML projects, accelerate feature releases, and maintain a competitive edge in the rapidly evolving e-commerce and data analytics landscape.

The success of this offshore model continues to serve as a blueprint for scaling specialized engineering teams globally.

• 6 current engineers, 10 at peak scale
• Rare talent secured: senior Scala data engineers
• Near-zero turnover due to “Team Lead First” hiring
• 6 years of continuous collaboration
• Full operational support from Day One

As Feedvisor continues pushing the limits of AI-powered e-commerce innovation, Newxel remains their strategic partner, ready to add new expertise and expand into more global tech markets when needed.

Together, we’re ensuring the future of retail intelligence is built by the best minds in data.