R&D center Embedded development

The Renesas × Newxel Story: 24+ Engineers, 6 Years

Our journey began in 2018 with Celeno, an ambitious tech innovator in wireless connectivity. Like many rapidly scaling technology companies, they faced a familiar challenge: expanding their QA function without inflating costs.

But they needed more than just additional hands, they were searching for a partner capable of operating as a seamless extension of their global team, someone who could integrate into their workflows, understand their product vision, and deliver consistent, high-quality results.

Through Newxel, Celeno, and later Renesas, found exactly that. Over six years, we built a team of more than 24 engineers, growing from a small, specialized QA unit into a full-fledged engineering extension capable of supporting multiple product lines and projects.

Case Renesas

Israel

Country

Wireless services

Industry

24 engineers

Team size

2019

Partnership started

How it started…

What started as a tactical move to optimize hiring quickly, enabling Renesas to scale teams in weeks instead of months, evolved into a strategic partnership that continued seamlessly when Renesas acquired Celeno in 2019, ultimately spanning six years Newxel delivered end-to-end support that went far beyond staffing.

The result? An R&D center fully integrated into the Renesas ecosystem, aligned with its tools, processes and culture, that accelerated QA processes, and empowered Renesas to scale innovation without compromising quality or control.

Challenge

Renesas needed more than extra hands – they needed a true engineering partner. Their existing offshore setup couldn’t keep pace with the growing complexity of wireless innovation. They required deep expertise in embedded systems, engineers fluent in specialized tech stacks, and a secure, always-on infrastructure for development and testing.

Dedicated infrastructure for 24/7 testing and development – tech labs and a secure environment to guarantee uninterrupted progress and rapid iteration cycles.

The ability to build a fully operational R&D center from scratch, complete with hiring, onboarding, facilities, compliance, and integration into Renesas’s global processes.

Engineers with fluency in a highly specific tech stack and embedded systems,  specialists capable of working across hardware, firmware, and wireless protocols

What they really needed was a fully operational R&D hub – one that could act as an integrated extension of their global team, delivering speed, stability, and scale without compromising IP security or product quality.

Key milestones of Newxel × Renesas partnership

What started as a cost-saving initiative in 2019 soon evolved into something far more impactful.

As Renesas sought to scale its QA operations, the initial team assembled by Newxel hit the ground running—delivering not just velocity, but quality. Over time, that small group matured into a full-fledged R&D unit, growing to with deep specialization in wireless connectivity and embedded systems. Led by a site manager with 20+ years of experience, the team became a true extension of Renesas’ engineering arm.

Behind the scenes, retention told its own story: over six years, Renesas never had to rebuild knowledge or lose momentum. Each year added not just headcount but lasting expertise.

By 2025, the transformation was complete. Newxel had built a custom 500+ m² engineering facility, complete with a dedicated testing lab, redundant power system, and robust, hybrid network infrastructureintegrated with Starlink and high-speed fiber. This wasn’t just an offshore team—it was a purpose-built dedicated development team services center designed for scale, stability, and speed.

Renesas built a powerhouse team of 24 highly skilled engineers with deep expertise in embedded systems, all operating from a 500+ m² custom-built engineering facility complete with a dedicated testing lab.

By preserving knowledge and maintaining team stability, the need for re-training or ramp-up delays was completely eliminated, allowing projects to move forward without interruption.

Redundant power systems, including inverters and generators, ensured that operations ran smoothly around the clock, while 24/7 support across all product lines and time zones guaranteed continuous, reliable performance for the global business.

Newxel’s operational excellence framework for Renesas

Recruitment was only one part of the equation. Newxel implemented a build–operate–scale framework tailored to enterprise R&D needs:

Implemented redundant power systems (inverters + generators) for uninterrupted 24/7 operations. Deployed hybrid network infrastructure with high-speed fiber and Starlink integration.

Established secure development environments aligned with Renesas’ IP and compliance standards. Managed everything beyond engineering: facilities, equipment, HR, legal, and financial compliance

By 2025, this was no longer an offshore setup, it was a purpose-built R&D center designed for resilience, speed, and scale.

Optimize

Established secure development environments aligned with Renesas’ IP and compliance standards

Scale

Implemented redundant power systems (inverters + generators) for uninterrupted 24/7 operations

Build

a custom 500+ m² engineering facility with a dedicated testing lab

Services provided for HiBob

Talent acquisition

Recruiting professionals, including Senior and Team Lead levels.

Workspace management

Renting and administering office spaces.

Equipment management

Providing and managing equipment for both office and remote work.

HR support

HR and People Partner services.

Legal and financial support

Handling all legal, accounting, and financial matters in the hiring countries.

IT infrastructure

Setting up and maintaining IT systems for smooth operations.

Outcome

What began as a tactical move to reduce costs transformed into a long-term strategic advantage that spanned more than six years. By 2025, Newxel and Renesas had built not just a team, but a fully integrated, high-performance engineering ecosystem capable of delivering end-to-end R&D excellence, across all business units.

But the outcome goes deeper than numbers. The strategic talent management model developed and refined through this partnership proved scalable and adaptable across contexts,  from startup-level agility to enterprise-grade complexity.

In the startup phase (2017–2019), Newxel focused on building specialized engineering teams from scratch, assembling a 25-person unit with deep hardware expertise. The approach emphasized precision in hiring, lean infrastructure, and rapid deployment.

When Renesas transitioned to enterprise operations (2019–2025), the same methodology scaled successfully. The core team was integrated into global engineering infrastructure, delivering cross-regional coordination and contributing to enterprise-wide optimization.

This consistency of outcomes proves that effective strategic talent management is not limited by organizational size. The same foundational principles, understanding requirements, developing targeted strategies, and executing with operational focus can deliver value whether launching a startup or optimizing a multinational enterprise.

Renesas × Newxel — at a glance

  • 24 highly skilled engineers
  • 6+ years of continuous collaboration
  • 500+ m² custom-built R&D facility
  • 24/7 global operational coverage
  • Zero knowledge loss over six years

What’s next?

The R&D center continues to scale, expanding teams across embedded development, QA, and automation while supporting new product lines and technologies.

As Renesas evolves, Newxel remains a strategic partner, not just building teams, but engineering ecosystems designed to last.

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