How it started…
The collaboration between CrazyLabs and Newxel began when CrazyLabs, an Israeli leader in mobile game development known for its innovative and engaging games across multiple studios worldwide, decided to expand their production capacity to meet the growing global demand for video games.
Recognizing Ukraine as a hub of highly qualified, motivated, and loyal developers, CrazyLabs turned to Newxel, a company with a proven track record of building offshore development teams from scratch.
At the outset, Newxel dedicated all efforts to understanding CrazyLabs’ specific needs, goals, and challenges, carefully designing a strategy to assemble a top-class team of game developers.
Challenge
The growing demand for video games around the world has prompted CrazyLabs executives to consider increasing their production capacity. They decided to launch a development team in Ukraine, a country with a good selection of qualified, highly motivated, and loyal local developers.
To do this, they turned to a Ukrainian company Newxel, which for several years has been successfully creating offshore development teams from scratch for various companies around the globe. At that time, CrazyLabs already had several offshore R&D centers, but the idea of establishing a team in Ukraine seemed very appealing and promising.
In addition, they were attracted by the approach of Newxel specialists who carefully study the needs, requirements, and goals of the customer before proceeding to hire game developers.
Newxel invited representatives of CrazyLabs to visit Kyiv offices in order to meet personally, check location, and learn more about company challenges, needs, and motives.
We also talked more about the collaboration model, how the team is formed and what organizational tasks Newxel specialists are ready to take on. After agreeing on all the important points, cooperation began, which subsequently led to the creation of a highly effective offshore crew of game makers.
Solution
Cooperation with Newxel resulted in setting up the team consisting of 5 hand-picked video game developers. The whole process from the thorough selection of possible candidates to the approval of the final stuff and the start of work took 2.5 months. The team-building process is completely transparent.
Newxel hires a mobile game developer only after approval of the candidacy by the customer. Thus, the client received the best specialists in the field of game development at his disposal.
Today, the game development team in Ukraine consists of 7 people: a front-end specialist, a full-stack web developer, mobile developers, QA engineers, and Data Engineers. The client’s team in Kyiv is continually expanding and consistently delivers impressive results in game programming services.
The Newxel recruitment team not only helped the client find the necessary specialists in a short time but also, continues to constantly support the team in all organizational issues.
Services provided for CrazyLabs
Talent acquisition
Recruiting professionals, including Senior and Team Lead levels.
Workspace management
Renting and administering office spaces.
Equipment management
Providing and managing equipment for both office and remote work.
HR support
HR and People Partner services.
Legal and financial support
Handling all legal, accounting, and financial matters in the hiring countries.
IT infrastructure
Setting up and maintaining IT systems for smooth operations.
Outcome
By creating a dedicated game development team in Ukraine, CrazyLabs strengthened its leadership in the mobile gaming industry, expanded its market reach, and increased downloads of its games.
Newxel successfully built a high-performing offshore team of seven specialists, including front-end and full-stack developers, mobile developers, QA engineers, and data engineers, who are highly motivated, innovative, and aligned with CrazyLabs’ values. The entire recruitment and onboarding process was completed efficiently, ensuring only top-tier talent joined the team.
Beyond hiring, Newxel continues to provide comprehensive support, managing office setup, equipment, HR, payroll, legal, and administrative tasks, allowing CrazyLabs to focus entirely on product development.
This partnership has yielded a cohesive, proactive, and productive team capable of delivering seamless gaming experiences. Today, the Kyiv-based team consistently demonstrates impressive results and remains a vital part of CrazyLabs’ ongoing growth and innovation in mobile game development.
CrazyLabs x Newxel — at a glance
- Built a high-performing offshore game development team in Ukraine for CrazyLabs.
- Team grew from 5 to 7 specialists: front-end, full-stack, mobile, QA, and data engineers.
- Recruitment and onboarding completed in 2.5 months with client-approved candidates.
- Full operational support: office, equipment, HR, payroll, legal, and admin.
- Team aligned with CrazyLabs’ values, delivering innovative and flawless game products.
