How to Stay on the Top in AgriTech Business
In 2021, agriculture tech companies have been riding a wave. By 2022, the smart agriculture market value is estimated to hit the $23 billion benchmark. The aftermath of climate change and the growing alimentary needs of a booming population prove that integrating advanced technology in agriculture is not just an opportunity but a necessity.

In this post, we will take a look at the trends that will dominate the market by the next decade and review how technology is used in agriculture to empower next-generation farms and livestock ranches.
At the moment, the state of the industry is torn between two equally powerful forces — technical disruption on the one end of the spectrum and climate change on the other. While the former supplies the field with innovative practice, giving business owners and governments hope for steady growth, the latter is the cause of growing concern among researchers and activists.
To have a clear understanding of the state of agriculture, let’s zoom into market statistics and the challenges farming communities all over the world are facing.
Smart agriculture is at the core of resolving the challenges brought by unprecedented population growth and climate change. By harnessing the power of innovative technologies, farm managers will be able to reduce waste, improve the productivity of each worker, and forecast natural threats.
In an insight-driven environment, farmers are finally ready to take charge of weather forecasting and trend-watching. The sprouting growth of data capturing and monitoring systems gives agriculture professionals access to terabytes of relevant data.
However, the key challenge is in processing and drawing conclusions based on on-site information. In this post, we will take a look at technologies that help farmers get a big-picture view of their activities, detect growth, as well as cost reduction opportunities, and prevent threats.
Industry leaders and startups are aiming at increasing the effective yield of each plot. To that end, they integrate drones, big data, and robotics into farming workflows.
Here’s a rundown of powerful technological innovation aimed at improving crop efficiency:
Precision farming allowed farmers to shift to the “grow more, use less” mentality. It relies on big data and analytics to maximize crop yield while reducing operating costs (namely, improving land efficiency, optimizing water and fertilizer usage, and streamlining the productivity of farmworkers).
Here are the most promising applications of precision farming:
Vertical farming is an agriculture management system designed to facilitate production by setting up sites in vertical structures (e.g. buildings). Vertical farming facilities can be created inside warehouses or greenhouses.
Unlike horizontal farms, vertical plots are fully controlled and subject to environmental threats to a lesser extent since they are regulated by technology in real-time.
Here is the most promising new technology in agriculture that support this nascent form of farming:
Vertical farms are sustainable thanks to a robust set of agritech software tools that process, manage and visualize sensor data, ensure fine-tuned climate control, and support a flexible digital lighting system. Typically, vertical farms are supported by microservice web apps or software products that combine an intuitive interface with the use of innovative technologies (AI, machine learning, predictive analytics).
Convergence with technology is among the key benefits of vertical farming compared to traditional agriculture since it improves flexibility, facilitates risk forecasting, and gives farm managers real-time insight into the growth rate of crops.
By 2023, the market value for AgriTech robotics is estimated to exceed $10 billion. While the autonomy of these devices is limited, the rape of adoption is steadily increasing — in 2019, agrobots supported over 60 global projects.
The range of robotics applications in all-scale farming is impressive — here’s how markets can harness the power of their autonomy:
The road to agrobot adoption is, while promising, not straightforward. The security of digital data and compliance with laws and regulations imposed by central governments are just a few among the technological challenges the developers of both the hardware and software associated with robots need to tackle.
Fragmentation and no universal source of data contribute to the operational inefficiency of agriculture. The lack of technical infrastructure on smaller farms (typically run by families) creates a huge hurdle for implementing innovation.
However, united by the growing need for high-quality crops, farmers are ready to take a joined approach to agriculture management. Forming alliances and building a unified value chain will help smaller farmers achieve synergy, with the total value greater than the sum of its components.
Here are the technologies fueling connected farms:
Committing to innovation implementation in agriculture is technically complex. Building an infrastructure for location scouting, crop monitoring, and other processes is resource-demanding.
Specifically, development team leaders based in top tech hubs will have to deal with talent shortages. The demand for AI and data science engineers is skyrocketing — on the other hand, education programs struggle to keep up and supply the market with skilled talent.
That’s why available developers are quickly onboarded into large-scale agriculture tech companies and Silicon Valley startups, leaving smaller-scale players empty-handed.
How can tech team leaders find affordable and skilled talent to build innovative agriculture products? For most, the answer is by opening an agritech app development facility abroad. Here’s how expanding the team overseas will help tech teams gain a competitive edge:
Modern-day agriculture is standing at the crossroads of environmental threats and tech-fueled growth opportunities. The resilience of the industry and its ability to withstand climate pressure fully depends on the speed and scale of agriculture technology implementation. At the moment, there is a wide array of innovative technologies farmers can leverage — from precision agriculture to vertical farming.
If you want to build a team that’ll steer the development of an innovative agriculture product, reach out to Newxel. Our experts will quickly assemble a skilled development team that will meet your agritech service needs and resonates with your ideas. To discuss your operational challenges and requests, leave us a message.