As the Marketing Lead, you will develop comprehensive marketing strategies aligning with our mission, vision, and values. Your strategic expertise and passion for creating magical brand experiences will be pivotal in driving our business growth, attracting clients and top talent, and captivating our target audience.
Bring your creativity, strategic prowess, and passion for marketing to captivate the world with our enchanting story. Join our magical journey and become a key architect in shaping the future of Newxel’s brand!
- Develop and implement captivating marketing strategies that align with Newxel’s mission, vision, and values
- Identify market opportunities, analyze competitors, and select target niches
Brand Building and Reputation Management:
- Build and maintain Newxel’s brand image and reputation both internally and externally
- Implement effective communication strategies, manage media relations, and foster partnerships and collaborations
Lead Generation and Customer Acquisition:
- Oversee digital marketing initiatives, including website development, SEO strategies, multichannel campaigns, and marketing automation
- Ensure marketing efforts effectively generate leads, attract qualified candidates, and support the sales team in acquiring new customers
- Develop and implement innovative recruitment marketing strategies to attract top talent to join the Newxel team
- Utilize various channels to promote job openings and engage with qualified candidates
- Craft compelling employer branding messages and visuals to create a captivating candidate experience and enhance Newxel’s reputation as an employer of choice
Internal Communications and Employee Engagement:
- Develop and implement internal communication strategies to enhance employee engagement, foster positive company culture, and internally promote Newxel’s services and benefits
- Plan and execute internal events and initiatives that inspire team members
Analytics and Performance Measurement:
- Utilize advanced analytics tools and techniques to measure marketing performance, derive insights, and optimize strategies
- Monitor key performance indicators (KPIs) and utilize data-driven insights to make informed decisions and drive continuous improvement
Budgeting and Resource Allocation:
- Manage marketing budgets, including allocating resources effectively to maximize ROI
- Collaborate with finance and leadership teams to establish budget guidelines and track expenses
Team Leadership and Collaboration:
- Build and lead a high-performing marketing team, providing guidance, mentorship, and support to team members
- Foster a collaborative culture, promoting cross-departmental collaboration and alignment
Qualifications and Skills
- Proven experience in a senior marketing leadership role, preferably as a CMO or Marketing Lead in the IT or technology industry.
- Extensive background in digital marketing, including expertise in SEO, PPC, email marketing, social media, and website development.
- Strong understanding of recruitment marketing, employer branding, and talent acquisition strategies.
- Exceptional leadership and team management skills, with the ability to build and lead high-performing marketing teams.
- Excellent communication and presentation skills, with the ability to effectively convey strategies, initiatives, and results to various stakeholders.
- Strategic thinking and problem-solving abilities, with a track record of driving business growth through marketing strategies and initiatives.
- Experience in analysing marketing performance metrics and utilizing data-driven insights to optimize strategies.
- A collaborative mindset that fosters cross-department collaboration and builds strong relationships with internal and external stakeholders.
What we offer
- Impactful Leadership
- Project Autonomy
- Flexible Workstyle
- Professional Growth
- Purpose-Driven Community
- Competitive Compensation
Newxel is a global workstyle partner that unites talents with top-tech companies while creating development teams and R&D centers. Since people are our utmost priority, we create a unique work environment combining a work-anywhere approach with an all-embracing professional development. If you strive to revolutionize the future through technology, let’s join our team of passionate professionals!