The R&D center in Ukraine for Kenshoo

About the company

The client is a technology platform that provides self-service programs and applications for profitable data and marketing solutions. With those applications, marketers can draft, assess, and trigger effective marketing across the main digital channels. This helps to develop their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. 

The programs and applications developed by this company elaborate the rules of agile marketing. The main approaches of the company consist of audience targeting, optimization algorithms, automation controls, and actionable analytics. Thanks to those instruments marketing specialists can adjust their main marketing programs according to the dynamic requests and behaviors of the customers.
The firm is represented in 27 different locations all over the world.

The Story of Our Collaboration

The company contacted us at the suggestion of one of the clients who has been cooperating with us for a long time and was satisfied with our fruitful cooperation.

Needless to say that we are proud of such stories. When our customers are contented and share their positive references it makes an extremely valuable compliment for us. This indicates that we contribute to the success stories of our customers and that our services help to move their businesses forward and to promote their products. As a company that strives for customer satisfaction and delivering the best results, we are proud of this! 

But back to the case of this client. When the company contacted us for the first time, they had already entered the Ukrainian market and had its office in Ukraine. But as any dynamic business, they also had the ambition to grow, develop, and scale-up. This aspiration went together with an important complementary task such as finding a trusted partner in Ukraine. That partner should have also helped them with a lot of practicalities for example searching and equipping the suitable office, hiring a competent development team, and supporting its work. As a matter of fact, the company was particularly interested in the model of a dedicated team and wanted to establish its own R&D office offshore. The business discarded the option of outsourcing because it did not suit their requests and vision of business development. The company realized how important it is to be in charge of the developers’ team and the process of code creation for security reasons and the achievement of the best possible results. That’s why the choice fell on the opening R & D office offshore as the best match for their requests. And of course, the dedicated team and all the nuances related to its employees are specialties of Newxel. 

Not to waste a single day, Newxel started its cooperation with this client. We met the customer’s Site Manager and attentively listened to the requests and suggestions for the upcoming project. Afterward, we discussed how we will collaborate to satisfy customer`s needs in the best possible way.  The Site Manager from the client side gave feedback concerning the location and important goals for the offshore office. Keeping this feedback in mind we set off to form the team for this enterprise.

Initially, the company expressed a request to hire 5 senior developers with skills and experience in Java/Scala programming. With this in mind, we promptly launched the recruitment process. In only 6 weeks we found, interviewed, and hired 5 professional and experienced software engineers. Additionally, during the same period, we prepared everything for their work organized the office space in Kyiv and equipped it with the needed technique, procured the necessary equipment, and settled all the back-office processes. In only 1,5 months we formed an excellent team for this business and ensured its efficient work. 

Value delivered by Newxel or Newxel Approach

It became clear very fast that the team hired by Newxel worked efficiently and brought significant results for the client. The model of the R&D center yet again has proven to be successful so that the customer decided to scale up after 3,5 months of collaboration with Newxel. At that point, the enterprise understood that they needed to hire and launch another team of 5 web developers. And after the first successful experience with forming a programmers` team by Newxel a couple of months ago, the firm entrusted this task to Newxel too.  

Certainly, we took upon this challenge and formed the second team for this company. Nowadays, their team in Kyiv counts 10 programmers. They form 2 separate groups with local team leaders. Both teams develop various products for the client and contribute to the overall development of the company. Those teams help the enterprise to drive its business forward.

Service covered by Newxel

Newxel provides tailor-made solutions for creating an R&D center. For example, we assist Kenshoo with:

  • Recruitment of highly-skilled professional web developers;
  • Renting office space for the developers’ team;
  • Organizing a workplace for efficient work of the developers;
  • Purchasing of technique and all necessary equipment;
  • Set-up infrastructure;
  • HR management of your foreign team;
  • Facilities and admin management;
  • Handling legal matters related to setting up the R&D office in Ukraine, programmers employment, etc.;
  • Keeping talented IT developers and preventing turnover (with regular feedback collection and one-to-one sessions with each developer).




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